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How much does cable really cost in 2026 (and how to cut it to $20/month)

Cable keeps getting more expensive while giving you less. Here's the real 2026 math, and a cheaper way to watch everything.

If your cable bill feels like it creeps up every year, you're not imagining it. In 2026 the average US cable TV bill runs about $95-$147/month once you add equipment rental, regional sports fees and "broadcast" surcharges, and that's before internet.

What you're actually paying for

The streaming trap

Cutting cable for streaming apps helps, but the average household now pays about $69/month across ~4 apps (Deloitte, 2026) and still doesn't get live sports or PPV without paying more. Stack a few apps plus a live-TV service and you're back near cable prices.

The $20/month alternative

A single IPTV subscription like KanovaTV bundles 20,000+ live channels, 80,000+ movies and series, and sports & PPV into one plan from $20/month, on the devices you already own, no box rental. That's roughly $150+ a month less than a cable-plus-apps setup.

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